Beginner-friendly · Self-paced
Marketing Engineer — What Is It?
A beginner-friendly introduction to Marketing Engineering: where marketing, technology, data, automation and AI meet.
- Duration
- 4h · Free
- Modules
- 6
- Lessons
- 12
- Certificate
- on completion
What you'll learn
An introduction for marketers who are curious about technology, and for technical people who are curious about marketing. You will learn what a Marketing Engineer actually does, how marketing, technology, data, automation and AI fit together, and what to learn next if this direction interests you. This course is a foundation, not a certification of professional readiness.
Course structure
- 12 lessons
What Is a Marketing Engineer?
- 22 lessons
The Five Foundations
- 32 lessons
Think Like a Marketing Engineer
- 42 lessons
What Does a Marketing Engineer Actually Do?
- 52 lessons
The Marketing Engineer Skill Stack
- 62 lessons
Your Path Forward
- ✓
Final assessment & certificate